Website Design Services (Static-Dynamic-CMS-CSS-HTML5)
MeliSEO excels at web designing, which has always been the company’s core area of expertise. Our team includes experienced web designers that specialize in developing CMS and responsive websites for diverse businesses. We offer web design services that are very compatible with different instruments such as smart phones and tablet PCs.
For online businesses, visibility is everything. No visibility means no business at all. Therefore, similar businesses compete with one another for the highly competitive online space. An appealing design with ease-of-flow and navigation takes each website a long way to achieve good optimization and also great visibility.
MeliSEO’s focus is definitely on providing a matching website design and easy navigation, and drive maximum value for the client’s business. We pioneer innovation and creativity in web design and development. Each offer of website design services brings the following benefits:
- Websites designed to grab the visitors’ attention, and make them stay for long
- Domain specific choice of design and colors
- Web design in accordance with each business’ vision and mission
- Easy to navigate features
- Leverage on our expertise in HTML5 to build websites that are compatible with PCs, desktops and smart phones
Website Development Services (PHP, JAVA, .NET, Flash Animation)
Successful web development activity takes into consideration the rapid changes happening in the web technologies. At MeliSEO, the web development team leverages on HTML, CSS, DOM and Java Script. This helps us to meet the continuous and emerging needs of our clients for enriched and enhanced web experience.
MeliSEO’s web development portfolio includes interactive design, mobile web applications and different content management systems. By leveraging on HTML5, we aim to achieve for each client greater interactivity. Now the trend is to access data via mobile devices which may be iPad, iPhone and Android based smart phones.
We offer custom web solutions that are developed on Java, PHP, and .NET programming. We also specialize in Flash Animation services. When it comes to web development, we leverage on our team’s proven expertise of WordPress, Drupal, Joomla, and Blogger. This helps the clients to choose the best in web development; which means to differentiate between the CMS based websites, and the traditional web programming based web sites.
Online Marketing Services (Complete Digital Marketing SEO-SEM-SMO-Analytics)
MeliSEO offers end-to-end digital marketing services. Our online marketing services take into consideration the changing Google algorithms, the most recent being Google Panda, Penguin and the Hummingbird. We have evolved an SEO strategy that is customized as per the client’s business, and focuses equally on all forms of content - text, visual, audio and video.
As we understand, the challenges confronted by our SEO team have never been the same. Our experience in providing online marketing support to different industries has made us to understand the SEO needs of clients and offer quality and value-driven SEO solutions.
MeliSEO’s portfolio of SEO services includes,
- Content strategy and content development
- Developing content that is optimized for greater online visibility
- Focus on all categories of content online – text, videos, info-graphics and audio
- Developing content that presents the same appeal and readability across different devices, operating systems and platforms
- Creating a resounding brand image for your business online
- Following an established and custom branding strategy that presents an interactive and conversational tone
- Further freshness by frequent content updates and strong personalization
The three pillars of our SEO strategy are definitely, content, interactivity and interface. As per the recent trends, the visibility is for content in all forms – text, visual, audio and social media. With this focus in mind, our SEO professionals focus equally on developing custom content for on-page and off-page optimization. Developed around page specific and business related key-words, the content we offer adopts a conversational tone and promotes high readability.
In the present times, social media optimization (SMO) is everything. For individual or corporate, a strong presence on social media builds trust and confidence, and helps in creating a robust reputation management. MeliSEO helps the global corporate to establish a strong social media presence. Our social media services range from the creation of simple web pages on Facebook and Twitter, to helping businesses to leverage on paid ads on social media. We custom strategize and drive phenomenal value for our clients through our focused social media campaigns.
Search Engine Marketing (SEM) helps clients to enjoy visibility, within a fraction of time. At MeliSEO, we build a specific SEM strategy for each business. For a start-up company, the component of paid search to organic search should be more, something around 80:20. The company starts receiving immediate visibility, with the spending is worth far lesser than the traffic and leads generated. Meanwhile, we equally focus on organic efforts to achieve a sustained and value-driven organic promotion.
Integral to our robust SEO process is the strong and dynamic measuring and analyzing process, as represented by Google Analytics. We send Analytics reports to clients, with details of visits, hits, bounces and geographical aspects related to the visitors. Analytics helps us to refine our SEO strategies, and re-define our focus on organic and paid search algorithms.
Graphic Design Services (Logo-Brochure-Mailers-Newsletters-Flyers-Leaflets)
MeliSEO offers complete graphic design services. If you may be running a business or planning to start one, some of the branding fundamentals have to be taken into consideration. These include your Logo, Brochure, and all marketing communication that goes to your internal and external stakeholders.
First, a Logo is vital for your business. It offers the needful identity to your businesses. A Logo is the sign of quality and trust that your company aims to provide its customers.
MeliSEO offers rich and highly appealing Logos to small and medium businesses. Our Logo design team has more than a decade experience in Logo design and Branding. We can help you with new Logo designs, as well as enhancing the existing ones. Each Logo designed by us,
- Represents what you do, what you are and what you stand for
- Achieves brand consistency across all aspects of your business
- Helps you to create maximum impact and appeal
Each brochure is crafted to perfection, and helps the client to present the business in its totality. As brochures are prominent branding tools, we ensure that proper standardization is maintained in terms of choice of colors, layout, and information-flow and font specifications. We design brochures for businesses across verticals, and produce them as soft copies as well as hard copies.
Each mailer, newsletter, flyer, or leaflet that is sent to prospective customers and clients, has a defined goal and a specific purpose to serve. The graphic design team at MeliSEO ensures that each business mailer and newsletter is custom designed as per the requirements of the clients.
We ensure that, all marketing collaterals serve the two-way purpose for our clients, to create the right branding, and to send the right message as per the audience’s expectations. The final objective needs to be fulfilled, that is each collateral should result in call for action.
MeliSEO offers eCommerce solutions that are scalable, flexible and complete. We offer merchants and businesses complete control over presentation of products, content and functionalities through the web interface. The prominent benefits offered by our eCommerce solutions include,
- Increased control over your online business activities: Online stores, Merchandising, Payments and Promotion
- Increased returns on investment made: This is achieved by adopting a dynamic business model which yields higher margins at lower promotional costs
- Feature rich eCommerce platforms: Each eCommerce solution that we offer aims to achieve rich features and flexibility to the merchants/businesses
- High scalability to keep pace with technology: We impart the needful scalability to each Merchant's eCommerce platform, which means not only preparing the client's businesses for the frequent changes in eCommerce, but also enabling profitable businesses through mCommerce.
MeliSEO’s eCommerce Solutions: Key features
- Dealing in real products or e-Products
- Provide product-wise discounts as per the catalogue
- Create an integrated customer database that has details of customers who buy online
- Inventory Control
- Provide for cross selling and up selling features
- Multi-currency support
- Sell Gift Vouchers
- SEO integration with tall the popular search engines
- Provide for a ready-to-go reporting, integrated with the web pages
- Develop a special import feature facilitated by a single Excel file
Content Development / Marketing
Content is the king, online as well as offline. By content, we mean text, images, audio and visual presentations. MeliSEO’s content development expertise aims to provide key-word rich and optimized on-page and off-page content. We drive phenomenal value for our clients by developing content that really sells.
MeliSEO’s content development strategy takes into consideration each business’ competition, product and service portfolio, quality and competency aspects. We ensure that the proportion of content that is developed for paid search and organic search is in accordance with the custom SEO strategy of each business.
As part of our on-page optimization process, we offer support on website content and Meta content. We ensure that the Meta content/tags are in alignment with the webpage content. Our off-page optimization aims to develop content for blogs, forums, social media postings, articles and others.
Our content development and marketing services also includes support on all marketing collaterals: Company Profiles, Brochures, Case Studies, Flyers, Leaflets, and handouts.
We also specialize in voice-overs and AV presentations, that are specially made for corporate and businesses. Businesses can upload our audio-visual presentations on the website(s), share them on social media (Facebook, Twitter etc) or use them for internal and external presentations.